Restaurant marketing, explained simply.
Honest guides for restaurant and takeaway owners — what works, what doesn't, and what we'd do in your shoes.
Paid adsThe Christmas bookings marketing calendar for UK restaurants
When to start Christmas marketing, what to publish each week, deposit policies, set menu pricing — a practical 8-week calendar for UK independent restaurants.
12 min read
Local SEOHow to fill empty midweek tables at your UK restaurant
Tuesday and Wednesday running at half capacity? Four levers UK independent restaurants use to fill midweek covers — set menus, retargeting, Google ads, email.
11 min read
Web designOpenTable vs Resy vs SevenRooms vs ResDiary: which booking platform for UK independents
An honest UK independent restaurant guide to OpenTable, Resy, SevenRooms, ResDiary and DesignMyNight — costs, cover fees, ownership, and which fits your kitchen.
12 min read
Web designHow to build a private dining lead funnel for your UK restaurant
Private dining is the highest-margin revenue most independents don't actively chase. Page anatomy, enquiry forms, response times, channel mix — a UK playbook.
11 min read
Menu & brandTasting menu pricing psychology for UK restaurants in 2026
How to price a tasting menu so it converts — anchoring, charm pricing, the middle-tier effect, wine pairing, and when to publish prices vs gate them.
11 min read
ReviewsHow to rank higher on Tripadvisor as a UK restaurant in 2026
Tripadvisor still drives bookings for UK dine-in restaurants. The Popularity Index, review velocity, photos, owner replies — a practical owner's playbook.
11 min read
AI SearchAEO & GEO for Takeaways — How to Get Cited in ChatGPT and Google AI Overviews
A plain-English guide to AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) for UK takeaway and restaurant owners — what they are, why they matter, and what to do this month.
10 min read
Local SEOBest Google Business Profile Categories for UK Restaurants (2026)
Exactly which primary and secondary categories to pick on Google Business Profile for UK takeaways and restaurants — Indian, Turkish, pizza, fish & chips and more.
10 min read
Web designDirect Ordering Website for a UK Takeaway: Honest 2026 Guide
The three real options for direct ordering on your own takeaway website — plugin, platform, or custom build. UK pricing, hidden costs, and what each actually delivers.
11 min read
Paid adsHow Much Does Google Ads Cost for a Small UK Restaurant? (2026)
Real UK cost ranges for restaurant and takeaway Google Ads — £200 to £1,500/month — with what each tier actually delivers, hidden fees, and when to stop.
10 min read
Delivery platformsHow to Reduce Just Eat Commission (UK Owner's Tactics, 2026)
Six practical ways UK takeaways are cutting their effective Just Eat commission from 31% to 18–22% without leaving the platform. Real numbers, honest trade-offs.
10 min read
ReviewsHow to Respond to Bad Restaurant Reviews (UK Owner's Playbook, 2026)
Calm, copy-and-paste templates for replying to 1- and 2-star Google reviews — what to write, what to never say, and when to flag for removal.
11 min read
Web designHow Much Should a Restaurant Website Cost in the UK? (2026 Guide)
Honest pricing tiers for UK restaurant and takeaway websites — DIY templates, freelancers, and agencies — with what each tier actually delivers.
9 min read
Menu & brandHow to Design a Takeaway Menu That Sells (UK Owner's Guide)
Menu engineering for UK takeaways — layout, pricing, photo placement, and the small changes that lift average order value by 15–30%.
9 min read
ReviewsHow to Get More Google Reviews for Your Restaurant (Without Begging)
A practical, GDPR-friendly system for getting consistent Google reviews — what works for UK takeaways and what to never do.
9 min read
Delivery platformsHow to Get More Orders on Just Eat (UK Owner's Guide, 2026)
What actually moves orders on Just Eat — ranking signals, photos, pricing tricks, and when to stop relying on it. Written for UK takeaway owners.
10 min read
Social mediaHow to Grow Instagram for Your UK Restaurant (What Actually Works)
A no-fluff Instagram playbook for UK takeaways and restaurants — what to post, when to post, what to ignore, and how to actually drive orders from it.
10 min read
Paid adsIs Google Ads Worth It for UK Takeaways? (Honest Cost Breakdown)
Real-world Google Ads ROI for UK takeaways and restaurants — what to spend, what to expect, and when it's the wrong channel.
10 min read
Delivery platformsShould I Leave Just Eat and Go Direct? (Honest UK Owner Maths)
The real cost of leaving Just Eat — and the real cost of staying. A no-fluff financial breakdown for UK takeaway owners considering direct ordering.
11 min read
Local SEOWhy Is My Restaurant Not Showing on Google Maps? (Honest Diagnosis)
Eleven real reasons a UK takeaway or restaurant disappears from Google Maps — and what to actually do about each one. No jargon, no fluff.
8 min read
Social MediaInstagram Reels for Takeaways: 3 Formats That Actually Work
Three reel formats we've found work consistently for UK independent takeaways — designed for owners with a phone and 15 minutes, not an agency budget.
8 min read
Marketing StrategyWhere Your £500 in Restaurant Marketing Goes Furthest
An honest worked example comparing £500/month spent on platform commission vs Google Ads, social and SEO — for UK takeaways. Plain-English maths, no agency spin.
10 min read
Local SEOHow to Rank Your Restaurant on Google Maps in 2026
A practical guide to improving your restaurant's visibility on Google Maps — written for owners, with sources cited and no inflated promises.
9 min read
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