Move you from invisible to first place.
You're at #8
Buried below 7 competitors
- 1Curry Express★ 4.2 (210) · Open · 0.6 mi
- 2Lahori Grill★ 4.4 (318) · Open · 0.8 mi
- 3Spice Hut★ 4.0 (94) · Open · 0.9 mi
- 4Royal Tandoor★ 4.3 (127) · Closed · 1.1 mi
- 5Naan Stop★ 3.9 (55) · Open · 1.2 mi
- 6Biryani House★ 4.1 (188) · Open · 1.3 mi
You're #1
Top of the map. Open. 4.9★.
- 1#1Your Restaurant★ 4.9 (842) · Open · 0.4 mi
- 2Curry Express★ 4.2 (210) · Open · 0.6 mi
- 3Lahori Grill★ 4.4 (318) · Open · 0.8 mi
- 4Spice Hut★ 4.0 (94) · Open · 0.9 mi
- 5Royal Tandoor★ 4.3 (127) · Closed · 1.1 mi
- 6Naan Stop★ 3.9 (55) · Open · 1.2 mi
Illustrative example — most clients see meaningful map movement in 30–60 days.
What is Local SEO for restaurants?
Local SEO is the discipline of getting a physical food business to appear at the top of Google Maps, the Local Pack (the three-result map block above the blue links), and "near me" voice queries. It rests on three signals Google explicitly weights: relevance to the query, distance from the searcher, and prominence in the local market. Restaurant Local SEO optimises all three.
Three things go up. Every month.
More phone calls
Customers find you on Maps and tap call. Straight to your kitchen — no middleman, no commission.
More walk-ins
They tap “Directions” — and walk through your door. The most reliable foot-traffic signal Google offers.
More real reviews
Happy diners get asked at the right moment, automatically. Recent reviews build trust faster than any ad.
How does Google decide who ranks in the Local Pack?
Google's local algorithm uses 200+ signals, but three carry most of the weight: relevance (what your Google Business Profile says you do), distance (how close you are to the searcher), and prominence (reviews, mentions, photos, and links from across the web). Distance you can't change. Relevance and prominence are 100% controllable — that's where the work happens.
Local SEO vs Google Ads vs Just Eat — what's different?
Local SEO is owned, compounding, and commission-free. Google Ads is paid traffic that stops the moment you stop. Just Eat and Deliveroo charge 14–30% commission and keep the customer relationship. Each channel has a role. For a restaurant that wants to stop renting customers, Local SEO is the foundation; ads and platforms are accelerators on top.
| Channel | Owned by you | Compounds | Cost per order | Customer relationship |
|---|---|---|---|---|
| Local SEO | Yes | Yes | Falls over time | Yours |
| Google Ads | Rented | No | Fixed by auction | Yours |
| Just Eat / Deliveroo | Theirs | No | 14–30% commission | Theirs |
A realistic six-month picture.
Local SEO compounds. Month 1 is fixing the leaks. Month 6 is when you’re visibly winning.
- Week 1
We fix the foundation
Profile rebuilt. Photos refreshed. Reviews wired up.
- Month 1
You start climbing
Map rankings move. Profile views trend up.
- Month 3
Calls go up
Direction taps, phone calls, walk-ins — visibly higher.
- Month 6
You're the default
First-place rankings compound. You're who locals tap.
Will Local SEO show me in ChatGPT and AI search?
Yes — Local SEO is the foundation AI search uses to answer "best curry near me in [city]" or "halal pizza open late in Leeds" queries. ChatGPT search, Perplexity, and Gemini lean heavily on Bing Places and Google Business Profile data plus structured schema (Restaurant, Menu, MenuItem). Optimise those for Google, and you get cited in AI search by default.
Not a one-time fix. A monthly rhythm.
Most agencies sell SEO as a checklist. We treat your Google profile like a living thing — fed every week, so it stays first.
- Every week
Fresh post
Offers, dishes, photos — keeps your profile alive.
- Every 2 weeks
New photos
Fresh photos beat any other ranking signal.
- After every order
Review request
Asks your happy diners at the right moment.
- Every month
Plain-English report
What moved, what we did, what's next. No jargon.
When will I see results?
Most restaurants see initial movement in 30–60 days for "near me" map queries and reach top-3 in 90–120 days. Pure brand searches (people typing your restaurant name) rank from week one. The variables are starting profile completeness, review count, photo freshness, and how competitive your postcode is. We send a one-page report each month showing exactly what moved.